- Gavin Lawrie: Founder & Managing Director
- Gavin is both a classically trained and experienced strategic management consultant, and one of the UK’s leading experts on the Balanced Scorecard and the consulting processes needed to support its design. His Balanced Scorecard expertise derives from his leadership of projects to develop Balanced Scorecard designs for major corporations across three continents and a wide range of industries, and from working on the development of Balanced Scorecards with both David Norton and Robert Kaplan (creators of the Balanced Scorecard concept). Prior to founding 2GC in April 1999, Gavin was a leading member of the International Balanced Scorecard Practice of Renaissance Worldwide. Gavin holds an MBA degree from London Business School, and a BEng Degree from the University of London. He is a member of the Chartered Institute of Marketing, and the Strategic Planning Society. Gavin has spoken widely at conferences and seminars on issues surrounding the development and implementation of Balanced Scorecards.

- Sally Green: Company Secretary and Director
- Sally is responsible for general management, including staff, budgets, training,and the marketing of company activities to a wide audience. A science graduate from London University, Sally is a highly experienced manager from the ethical pharmaceutical industry. She has broad experience from pure research through drug development, to sales and marketing, both in Europe and the USA.
- William Barney: Principal Consultant
- William is a multi-lingual, internationally experienced management consultant, with 14 years experience at KPMG’s UK Consultancy practice. As a Director of KPMG’s Performance Improvement and Travel, Hospitality and Tourism teams, he led projects concerning performance management, management reporting, risk management and corporate governance, mergers, acquisitions and divestments and investment appraisal for a wide range of blue-chip clients across Europe. William graduated with an MBA from the London Business School and is a member of the Institute of Chartered Accountants in England and Wales. His experience of Balanced Scorecard is extensive and includes the design and implementation of a corporate scorecard for a large food and drink company and for a European Hotel Group. William is fluent in English and French, and speaks some Italian.
- Dirk Kalff: Senior Consultant
- Dirk is a versatile management consultant with broad experience in helping management teams to improve business performance. He has advised leading organisations in the retail, manufacturing, transportation, telecommunications, financial services and public sectors, in the areas of strategy, operations and change management - across Europe, Asia, North America and Africa. With 2GC since 2001, Dirk has deep experience in helping leaders to develop strategic management systems, including Balanced Scorecards, to control the implementation of corporate strategy. Previously with Gemini Consulting, he has also worked as an independent strategy consultant, and as a Marketing manager for a high-technology Fortune 500 company. He holds an MBA from the University of Chicago and a BSc in Molecular Biology from Queen's University, Canada, is fluent in English and speaks good French.
- Nurolamin Abas: Head of Business Development, Asia-Pacific
- Nurolamin is a management consultant with broad experience in corporate strategy and corporate finance. He began his career with a Big Four in Australia and subsequently with an IT systems consultancy that involved projects across Asia Pacific. Nurolamin also has significant management experience in public listed companies as he was in a position responsible for corporate planning to undertake the privatisation and initial public offer of an airport operator. Recently he was an Executive Director for Strategy of two public listed companies and was involved in the successful turnaround and value creation in these companies. Nurolamin’s experience in corporate management and consulting enables him to provide clients with insightful and practical advice in the development and implementation of corporate strategy. His recent corporate performance management experience includes projects for a defence organisation and a regional food and restaurant service operator. He holds a BSc in Economics from University of Bristol and has completed courses in Accountancy and Law with University of Melbourne and the Institute of Chartered Accountants of Australia. He is fluent in English and Malay.
- Stephen Stringer: Senior Consultant
- Stephen is a highly experienced consultant and consultancy manager whose assignments have encompassed strategic, marketing and organisational development. An MBA graduate of London Business School, he worked extensively as a consultant in the retail services sector in the UK, Europe and the Middle East, and was co-founder and practice leader of a London-based retail consultancy in the 1980s. He has long experience in business planning, development and implementation for new ventures and established businesses – particularly in the services sector. Stephen is a highly skilled Balanced Scorecard consultant, and has worked with 2GC on Balanced Scorecard assignments since 2000 – recent assignments include the development of Balanced Scorecards for a number of French-based commercial organisations and subsidiaries. Stephen is fluent in English and French.
- Dr. Michael Shulver: Senior Consultant
- Michael recently joined 2GC after a decade in academia. At Warwick Business School he was the Academic Director of the School’s MSc in Management, and developed and ran executive training programmes in both public and private sector organisations worldwide. Michael’s research was in performance management, and innovation in the service sector and he based his PhD thesis on the latter. Michael also was a major innovator in games and simulations for management education and research. Before his time in academia Michael was an aerospace engineer.
- Michael has delivered lectures and workshops in performance management, innovation and operations management at Executive and MBA level for Warwick and as a visiting professor for: Hartford Business School; Templeton College, Oxford; Vlerck-Gent Management School and Stockholm School of Economics.
- Michael holds PhD and MBA degrees from Warwick Business School, a BSc in Astrophysics from the University of London and is a Chartered Mechanical Engineer.
- Chris Bragg: Senior Consultant
- Chris has recently joined 2GC to support 2GC’s clients in the Middle East from a base in Bahrain. Chris is a highly experienced professional consultant, having spent 25 years working in project management and process improvement for major corporations including De Beers, Anglo American, Old Mutual, Norwich Union, and Computer Associates. In the public sector, he has delivered projects within IT and education, developing papers and proposals for a GCC government and private sector organisations relating to adult education, qualification frameworks, sustainable development and eLearning. Chris has worked in South Africa and USA, and has been based in the Middle East for the 10 years prior to his joining 2GC.
- Chris holds a BSc degree in Zoology from the University of Cape Town, and Operations Research and Computer Science qualifications through the University of South Africa. He is a member of the Project Management Institute.


